Marketing Strategy will impact every piece of your business, and it should be tied to every piece of your business. - Brandon Anderson
Marketing Strategy will impact every piece of your business, and it should be tied to every piece of your business.  - Brandon Anderson

Building Your Business Website

Scott Arkon • April 15, 2024

Building a website can be a daunting task, especially if you're not sure where to start.But don't worry, we're here to help.In this blog post, we'll answer the most common questions about building a website, so you can get started on the right foot.

Whats the best way to build a website? 

There are many different ways to build a website, but the best way for you will depend on your needs and budget.If you're looking for a simple, affordable option, you can use a website builder like Wix or Squarespace. These platforms make it easy to create a website without any coding knowledge. 


If you need a more complex website, you may want to hire a web developer. A web developer can create a custom website that meets your specific needs.However, hiring a web developer can be expensive, so it's important to weigh the costs and benefits before making a decision.

 

What kind of content should I put on my website? 

The content on your website should be relevant to your target audience and should be designed to help them achieve their goals.For example, if you're selling products, your website should include product descriptions, images, and pricing information.If you're offering services, your website should include information about your services, as well as testimonials from satisfied customers. 

 

How do I promote my website?

Once you've built your website, you need to promote it so people can find it.There are many different ways to promote your website, but some of the most effective methods include:


  1. Search engine optimization (SEO): SEO is the process of optimizing your website so that it appears higher in search engine results pages (SERPs).You can improve your SEO by using keyword-rich titles and descriptions, creating high-quality content, and building backlinks to your website.
  2. Social media: Social media is a great way to connect with your target audience and promote your website.You can share your content on social media, participate in discussions, and answer questions from potential customers.
  3. Paid advertising: Paid advertising can be a great way to reach a wider audience for your website. You can use platforms like Google AdWords or Meta Ads to target people who are interested in your products or services.


 

How much does it cost to build a website?

The cost of building a website can vary depending on the size and complexity of your site, as well as the platform you use. If you use a website builder, you can typically get started for a few dollars per month. If you hire a web developer, the cost will vary depending on their experience and rates. A basic 4 page site that has a simple layout can start around $1500. More pages and features can quickly put you in the $2500-$4500 range. Depending on your needs, simple might be enough. But usually, todays websites tend to be advanced, interactive and user friendly at a cost.

 

How Long does it take to build a website? 

The time it takes to build a website will vary depending on the size and complexity of your site, as well as your own skills and experience. As a rule of thumb, it will take you 3-4 times longer than you thought it would :). If you hire an independent designer as your builder, they can typically get started in a matter of hours. If you hire a web developer, the project could take anywhere from a few weeks to a few months. At White Hat, we love building websites so consider us if you like what we've done with the place.


Is it hard to build a website?

Building a website can be easy or difficult, depending on your skills and experience. If you're not comfortable with technology, you definitely want to hire a web developer to help you. If you don't have a lot of time or don't have a creative vision for how you want your site to look, hire a developer. However, if you're short on cash, have a lot of available time, and are willing to learn, there are many resources available that can help you build your own website. 

Is AI the Future of Advertising?

By Scott Arkon • July 3, 2024
In today's fast-paced digital world, AI (Artificial Intelligence) is transforming the advertising industry, offering innovative solutions to help advertisers target, engage, and win over customers like never before. With the power of AI, advertisers can harness data-driven insights to create personalized, targeted campaigns that drive results and maximize ROI. One of the key ways AI is revolutionizing advertising is through the use of predictive analytics. By analyzing vast amounts of data, AI algorithms can predict consumer behavior, preferences, and trends with incredible accuracy. This enables advertisers to tailor their messaging, products, and services to meet the specific needs of their target audience, resulting in higher engagement and conversion rates. AI-powered recommendation engines are another game-changer in advertising. By leveraging machine learning algorithms, advertisers can deliver personalized product recommendations to individual customers based on their past behavior and preferences. This not only enhances the customer experience but also increases the likelihood of making a sale. Moreover, AI is being used to optimize ad performance in real-time. Dynamic creative optimization tools powered by AI can automatically adjust ad content, placement, and timing to maximize clicks and conversions. This level of automation and optimization ensures that advertisers are getting the most out of their advertising budget and reaching the right audience at the right time. Chatbots and virtual assistants are also becoming increasingly popular in advertising, providing personalized customer support and driving engagement through interactive conversations. These AI-powered tools can help customers find products, answer questions, and guide them through the purchasing process, ultimately leading to more sales and satisfied customers. In conclusion, AI is undoubtedly the future of advertising. Embracing it is not just a trend, but a necessity for staying ahead in the digital marketing landscape. Contact us at White Hat Marketing if you're interested in learning more about how to implement the latest AI Tools to accelerate your growth.

Benefits of Hiring an Ad Agency

By Scott Arkon • May 9, 2024
Advertising agencies are a valuable resource for businesses of all sizes. They can help you reach your target audience, create memorable marketing campaigns, and track your results. Here are some of the benefits of hiring an advertising agency: Expertise: Advertising agencies have a team of experienced professionals who can help you create and execute successful marketing campaigns. They know the latest trends and best practices, and they can help you develop a strategy that meets your specific needs. Creative services: Advertising agencies can provide you with creative services, such as copywriting, graphic design, and video production.They can help you develop a unique and memorable marketing campaign that will stand out from the competition. Media buying: Advertising agencies can also help you buy media space, such as television, radio, and print ads.They have relationships with media outlets and can get you the best rates possible. Tracking and measurement: Advertising agencies can track your results and measure the effectiveness of your marketing campaigns.They can provide you with data and analytics that will help you make informed decisions about your future marketing efforts. If you're looking for a way to improve your marketing results, hiring an advertising agency is a great option. They can help you reach your target audience, create memorable marketing campaigns, and track

How Much Should Your Business Spend on Advertising?

By Scott Arkon • April 16, 2024
In the fast-paced world of business, one question that often arises is how much a business should allocate towards advertising. It's a crucial decision that can significantly impact the company's growth and success. While there is no one-size-fits-all answer, there are several factors to consider when determining the right advertising budget for your business. Set Clear Goals: Before deciding on an advertising budget, it's essential to outline your business goals. Are you looking to increase brand awareness, drive website traffic, or boost sales? Different goals may require different advertising strategies and budgets. Understand Your Industry: Industries vary in terms of advertising costs and competition. Research your industry standards to get an idea of what your competitors are spending on advertising and how much is typically required to make an impact in your market. Calculate a Percentage of Revenue: A common method for determining an advertising budget is to allocate a percentage of your gross revenue. While the percentage can vary based on factors like industry and growth stage, businesses often allocate between 2% to 10% of gross revenue to advertising. Consider Your Growth Stage: New businesses or those looking to rapidly expand may need to invest a higher percentage of their revenue into advertising to build brand awareness and acquire customers. Established businesses with a loyal customer base might be able to allocate a smaller percentage. Track and Adjust: Once you've set your advertising budget, it's crucial to track the performance of your campaigns. Monitor key metrics like return on investment (ROI), customer acquisition cost (CAC), and conversion rates to ensure that your advertising dollars are being spent effectively. Be prepared to adjust your budget based on what the data is telling you. There is no one definitive answer to how much a business should spend on advertising. It's a decision that requires careful consideration of your business goals, industry benchmarks, and financial situation. By setting clear goals, understanding your industry, and monitoring the performance of your campaigns, you can find the right balance and allocate an advertising budget that helps your business thrive.
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